I run a niche saas company called Geedesk. Recently as a team we decided that I need to get back to sales and build a process that generates predictable revenue every quarter. 

The Sales Problem

With this mission in hand I took over the sales team and reviewed their work. To my disbelief there was not much going on there. Just a couple of executives generating inconsistent results. 

Bringing in a VP of sales just quadruped the problem. So I decided to get back to the basics but before that I had to go through a painful process of letting some team members go. 

While I knew what the mission was, I equally was clueless in what I needed to do. I was a tech guy who understood sales but was not  good at it. But I knew one thing that if I continue doing what my sales team have been doing so far, then I cannot expect different results. 

So I first spent some time learning how I can build a robust sales system which could give me a consistent and predictable result. 

I quickly grabbed a book called Predictable Revenue by soso. It was a big eye opener. I cussed myself on why I did not read that book five years ago (that's when I bought it). A couple of chapters into it I figured out what I had to do to achieve consistent sales. Nevertheless I completed the whole book in two weeks. 

Selling in public

I love the build in public movement. It has helped many people build and launch their products. However the build in public journey stops there. 

Most entrepreneurs are clueless on what happens next. You need not bother if you launched your product as part of your portfolio. But if your intentions were to start a business then you need to start selling the product that you just launched. 

The tech world has not given importance to the sales side of things as much as it did for building a product. Every successful tech company has a strong sales team which has acquired paying customers through grit, determination and a carefully designed system. But these are never romanticised until a random video on YouTube talks about how a sales executive closed 2500 deals in a single year. No one knows how they got there. 

So to address it I am going to build my sales process and do the selling in public so that it's documented for eternity (or until I pay for my hosting) and other tech entrepreneurs can just duplicate it. 

I will be documenting this new journey on techsales101.com. 

What's in my mind

I am both nervous and excited at the same time. I will be building the sales process and the systems in public and also do all the sales in public. I will document everything on techsales101.com.

This is making me nervous and excited at the same time. I am taking this journey to see where it takes me. 

Happy Building and Happy Selling.