The CTO’s Balancing Act: Code, Cloud, and Culture
Published on: Aug 30 2025
By: Krishnan Sethuraman
Being a CTO in a startup isn't just about writing code. It's about balancing code, cloud, and culture. In this article, I share real-world lessons from my experience as a CTO at Geedesk. If you're a CTO of a startups or a small or mid sized software company then this guide will help you align tech with strategy, scale cost-effectively, and create a culture that retains top talent.
Building a Call Center Web Application: A Step-by-Step Technical Deep Dive
Published on: May 15 2025
By: Krishnan Sethuraman
Tracking sales calls on a spreadsheet can become chaotic and comboursome over a period of time. My sales team faced similar issues and unfortunately I could not find a web application that solved all the features that we needed.
So we decided to build a web based call center application with Laravel, Livewire and Vue.js. You can read about this real-world breakdown of how I built this application over two weekends and the strategy that you can adopt to build a similar application for your sales team.
6 Reasons Why Software Projects Fail - And How to Avoid It
Published on: May 14 2025
By: Krishnan Sethuraman
Why do so many software projects crash and burn - despite having smart teams and solid ideas?
In this brutally honest post, I break down the 6 real reasons projects fail (with stories from the trenches) and what you can do to prevent it. If you’ve ever built or managed software, this is your no - BS survival guide.
How Small Teams Can Build Enterprise-Grade Software
Published on: May 11 2025
By: Krishnan Sethuraman
Can small teams really build enterprise-grade software? Absolutely. This article breaks down the key principles that make it possible—from solid architecture to strong testing and automation. Learn how small can still mean powerful.