Hello I'm Krishnan
Welcome to my home page.
I'm an entrepreneur and a technical architect with strong expertise in infrastructure, software and devops.
I am really good with solving complex problems within tight budgets and deadlines.
If this is your first time here, or if you’d like to know more about me, I suggest you visit the Start Here page.
Places Online You Can Find Me
Most Recent Posts
Why Your Web App Doesn’t Need AWS or GCP (Unless You Have Millions of Users)
Published on: Sep 13 2025
By: Krishnan Sethuraman
Think your startup needs AWS or GCP from day one? Think again. Unless you’re running at massive scale, cloud giants only add unnecessary cost and complexity. Learn why VPS providers like Linode or DigitalOcean can power your web app just as effectively - without draining your budget.
The CTO’s Balancing Act: Code, Cloud, and Culture
Published on: Aug 30 2025
By: Krishnan Sethuraman
Being a CTO in a startup isn't just about writing code. It's about balancing code, cloud, and culture. In this article, I share real-world lessons from my experience as a CTO at Geedesk. If you're a CTO of a startups or a small or mid sized software company then this guide will help you align tech with strategy, scale cost-effectively, and create a culture that retains top talent.
When Global Politics Threatens Indian Businesses: Lessons from the Microsoft-Nayara Energy Incident
Published on: Aug 11 2025
By: Krishnan Sethuraman
The world of technology and geopolitics is becoming more intertwined than ever, and Indian firms must now be prepared for risks that go far beyond competition and market trends.
The recent incident involving Microsoft and Nayara Energy is a wake-up call for Indian SaaS firms, startups, and large enterprises alike. It’s a reminder that global politics can directly disrupt business continuity in India - and if we’re not careful, the nation’s tech future and economy could be at stake.
In this article I have written in detail about this issue and its repurcusions and future risks to the Indian companies. Read practical steps Indian firms and startups can use to stay resilient and ensure business continuity.
Building Systems and Internal Tools
Published on: Jul 28 2025
By: Krishnan Sethuraman
As our startup scaled, off-the-shelf software started falling short—either in flexibility or affordability. So we built our own helpdesk, CRM, and accounting tools from scratch. Here's why we did it, what we learned, and what you should consider if you're thinking of doing the same.
Building a URL Shortener with Symfony
Published on: Jul 04 2025
By: Krishnan Sethuraman
If you are tired of using expensive or limited third-party link shorteners? I built my own using Symfony in a weekend—and open-sourced it too. Here’s how you can create your own custom URL shortener with full control and no recurring costs.
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